Melbourne, Vienna, Vancouver … these are just some of the cities that often lead the rankings of the best cities in the world every year . Normally determining factors such as quality of life, personal safety or transport network are studied but what about other elements as emotion or rogue?
same question Esa have made Twitter users in Latin America, which are crying other factors that make you happy to be taken into account people when making the rankings of the best cities in the world. And you might be wondering why I’m telling you this. Well, the reason is simple, have a sponsor that we all know: Nissan and its new Micra, known in Latin American countries like Nissan March.
A through the hashtag # DeCaosAEmoción , the brand has launched a campaign in which his protagonist, Matej Mecar , a renowned urban planner Vancouver, visit several cities in South America to discover that order and perfection are not the only elements that make a city the best . Logically, the campaign is focused around the Nissan March as official transportation Mecar, but if you look at the background there may be much to learn .
in the video you can see how Matej, a person of good social position, is forced to join and enjoy life in various cities such as Santiago, San Jose or Argentina. But gradually things change and obligation then turns into pure fun . Really do these and many other countries around the world do not deserve to occupy some higher positions in the rankings? Well, there since assess each after watching the video.
Another curiosity that we see in the video is the fact that Nissan has chosen the March for this campaign, because normally we are used to big brands using models (as far as size is concerned) in these cases. However, one must think that we are talking about South America and there in the big cities is very common to see urban vehicles . Small cars are ideal for moving between the bustle of cities and narrow streets riddled with people, so the Nissan March is the ideal protagonist for a major campaign focused ciudades.